The personal information related to an LCBO Email subscription, including information collected through the use of cookies and similar tracking technologies that can sometimes be considered personal information, is collected under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and in compliance with the Freedom of Information and Protection of Privacy Act and will be used for the purpose of providing you with communications and offers from the LCBO. If you provide your Aeroplan member number we also will use LCBO purchases made using this number to customize the communications and offers you receive. When you unsubscribe from marketing email communication, your personal information will be retained for 3 months, after which all of your personal information will be deleted except your email address, which will be retained for a total of 2 years to support compliance with your preferences.